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The influence of financial performance and innovation of services and products on the survival of small businesses in food and beverage in the Jakarta city with mediation of operational improvement


Small businesses in the food and beverage sector are currently experiencing rapid development, including in
Indonesia. Although more and more studies on small businesses occur, but the key factors for companies to
survive in a certain period of time – during the last three and a half years in this study, still need to be explored.
Especially in Indonesia, small businesses as part of micro, small and medium enterprises (MSMEs) are able to
contribute 60.34% of national Gross Domestic Product (GDP). This research method belongs to the type of
explanatory research. Determination of the first level sample uses purposive sampling, namely small businesses
engaged in food and beverages, at least 3.5 years old. Based on the analysis it was concluded that the Service
Innovation and Product variables had a positive effect on Operational Improvement, Service Innovation and
Products had a positive effect on Survival SMEs, Operational Improvement had a positive effect on Survival,
Financial Performance had a positive effect on Operational Improvement and Financial Performance had effect
on Survival.

Assed Lussak - Personal Name
Edi Abdurachman - Personal Name
Idris Gautama - Personal Name
Rini Setiowati - Personal Name
NONE
electronic file
English
licensee Growing Science
2020
Canada
jil. 10, Terbitan 2, Hlm.463-468
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