Zawiah Abdul Majid Primary Author Mohd Farid Shamsudin Primary Author Noraida Abdul Rahman Primary Author Harlina Suzana Jaafar Primary Author Mohammad Fakhrulnizam Mohammad Primary Author Mohamad Munzir Khairuddin Primary Author

This paper illustrates the rational understanding by defining the services provided by 1PL or first party logistics service provider toward 10PL in the Supply Chain environment. In Malaysia, Innovation for the logistics industry is still lacking although efficient logistics is critical to the country’s trade competitiveness. Therefore, the need of innovation in LSP services offered to their customer is prerequisite for business sustainability. Hence, LSP need to improve performance in accelerating more cost-effective structure and profitability gained through technology investment. This paper addresses the categories of 1PL toward 10PL from their nature of logistics services. This clarification could assist stakeholders advancing in the logistics practices. Thus, this complexity could avoid miss-communication and maintaining good relationship in their business collaboration. This paper is a review from literature based on thesis, journal article, proceedings, conferences, reports, handbook and whichever related to the keywords and research area. The specific research on future LSP is dearth and more intensive research on innovation in logistics of LSPs are required. This paper outlines theoretical features of research stream on logistics innovation and evolution of 1PL to 10PL. The review is limited to article written in English and published in academic journal with related research area. In-future, this research should be facilitated by an empirical research in-particular a qualitative or quantitative method.