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FACTORS ATTRACTING ONLINE PURCHASE ON AIRASIA TICKET
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This study aims to find out the biggest factors determine consumers to continue purchased AirAsia tickets through AirAsia's official website and mobile application. The researchers used multiple linear regression methodology approach to examine construction and relationships within the framework. The results provides a better understanding of the factors attract tourists to get a cost-effective distribution network in buying the tickets. The factors are Airline Reputation, Website Quality, Passenger Trust, Price Perception and Website Usability Benefits. The results of the analysis shows that three of five-factor has a positive effect on online purchase behaviour which are Web Quality, Airline Reputation and Price Perception.
Sarah Aristiana - Personal Name
MR. Ramdhani - Personal Name
Basri Fahriza - Personal Name
Salahudin Rafi - Personal Name
Prasdja Ricardianto - Personal Name
MR. Ramdhani - Personal Name
Basri Fahriza - Personal Name
Salahudin Rafi - Personal Name
Prasdja Ricardianto - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2019
Jakarta
Grost Log 2019
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