Record Detail Back
THE EFFECT OF HALAL LABELS AND CONSUMER TRUST IN WARDAH PRODUCTS ON THE PURCHASE DECISION OF MILLENIAL STUDENTS IN EAST JAKARTA
- Share to:
In general, halal products are not only limited to halal food or drinks but can be in the form of medicines, cosmetics, including financial services. Wardah is a cosmetic product that is proven to be halal. This study aims to look at the effect of halal labels and consumer trust on the decision to purchase Wardah products. Researchers in this study used millennials in East Jakarta using 100 people as a sample of 134 millennials using Wardah cosmetic products. The data collection technique in this study used an online questionnaire. And the results of this study, based on questionnaire data that we have processed using SPPS version 22, the calculation of the determination coefficient is 11.76%, which means that the effect of halal labels and consumer confidence on purchasing decisions is 11.76% and the remaining 88.24 % is influenced by other factors.
Rayendra Yudha Armadani - Personal Name
Ahmed Dwiky Febrian - Personal Name
Didiet Rachmat Hidayat - Personal Name
Romi Vernado Kudato - Personal Name
Ahmed Dwiky Febrian - Personal Name
Didiet Rachmat Hidayat - Personal Name
Romi Vernado Kudato - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2019
Jakarta
Grost Log 2019
LOADING LIST...
LOADING LIST...