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THE EFFECT OF WORD OF MOUTH AND EMPLOYEE SERVICES ON LOW-COST CARRIERS PURCHASE INTENTIONS
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The study highlights the determinants of low-cost carriers purchase intention. Field studies with 109 low-cost carriers’ customers to find potential customers in relation to factors determine the intention of buyers of low-cost carriers since this key factor influences low-cost operators' purchase intentions, customers think "word of mouth and employee service" are important factors that influence their intention to buy low-cost carriers. Other than that, "Employee service" is the highest weight to emphasize the purchase intention of low-cost operators. The statistical regression method used in this study aims to develop instruments and results obtained using valuable references for low-cost carriers’ managers who want to facilitate and effectively identify customer relationship management.
Abhirama Putra S - Personal Name
Zakyy Rahman - Personal Name
Wildan Wildan - Personal Name
Mustikasari Mustikasari - Personal Name
Zakyy Rahman - Personal Name
Wildan Wildan - Personal Name
Mustikasari Mustikasari - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2019
Jakarta
Grost Log 2019
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