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The Factor Influencing Passengers Internet in Using Online Motor Cycle Transport
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This study is aimed at understanding
and analyzing the influences of the image, ease-of-use,
price and promotion of an application on passengers’
interest. This study describes the results of a survey,
which is administered to the customers of
transportation services—Gojek, Grab, and Uber—
in five cities in Indonesia: Jakarta, Bogor, Depok,
Tangerang and Bekasi. The research methodology
uses a survey of 421 users of online motorcycle
transportation services. The results show that the
image, ease-of-use, price and promotion of the
application significantly influence passengers’
interest.
Juliater Simarmata - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Yuliantini - Personal Name
Dian Artanti Arubusman - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Yuliantini - Personal Name
Dian Artanti Arubusman - Personal Name
digital
2217-8309
NONE
electronic file
English
TEM Journal
2019
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