Record Detail Back
THE STUDY OF LEAN CONCEPT USING VSM METHOD TO IMPROVE CUSTOMER SATISFACTION IN MODERN RETAILER
- Share to:
The growth of modern retail business is very rapid in Indonesia because Indonesian people absorb new habits adopted from foreign cultures so that people's habits in shopping needs begin to change, retail companies are required to be responsive to current shopping patterns that the demands are fast and precise, one of them is by applying lean concept to the transaction process. The location of the study was conducted at Transmart Cempaka Putih, Central Jakarta. The business managed by Transmart Cempaka Putih still had problems caused by waste, one of them is the process of transaction of goods that many consumers still complained of the many queues. These problems can be solved by eliminating waste that occurs by applying the concept of Lean in the company. This research used quantitative methods by measuring customer satisfaction. In this study, the authors aim to apply the lean method in the company in order to shorten the time in the transaction process of goods in achieving customer satisfaction. Each process was mapped using Value Stream Mapping and customer satisfaction was analyzed.
Sigit Adhim Prasetyo - Personal Name
Muhammad Melvin Mauludin - Personal Name
Paul S Hutauruk - Personal Name
Sulistya Pribadi - Personal Name
Muhammad Melvin Mauludin - Personal Name
Paul S Hutauruk - Personal Name
Sulistya Pribadi - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
LOADING LIST...
LOADING LIST...