Nabila Aysca Fakhira Primary Author Ayu Saleha Faisal Primary Author Tito Warsito Primary Author Indriyati Primary Author

The Covid-19 Pandemic has threatened all industries in the world, especially the aviation industry. One of the best full-service Airlines in Indonesia, Garuda Indonesia, was also affected by the Covid-19 pandemic. In 2019, Garuda Indonesia experienced a decrease in market share, and during the Covid-19 pandemic, Garuda Indonesia had a revenue decrease of almost 90%. The focus of this research is to find out the marketing strategies implemented by Garuda Indonesia, and the impact of the marketing strategy to gain back the market. The methods used in this research are the SWOT analysis, PESTEL analysis, Porter's Five Forces, and Porter's Generic Strategy. The source of data comes from various studies conducted before and Focus Group Discussion (FGD) with commercial or marketing experts of Garuda Indonesia. This research found that the marketing strategies affect the number of markets that can be achieved. Then, Garuda Indonesia can conduct intensive strategies which include market penetration, market development, and product development