Record Detail Back
THE INFLUENCE OF FOOD & BEVERAGE RETAIL STORE COVID-19 READINESS STRATEGIES ON CUSTOMER SATISFACTION AND TRUST
- Share to:
This study presents coronavirus readiness strategies at food and beverages stores in
Jakarta and their influence on customer trust and satisfaction. The data was collected from
customers within the metropolitan area of Jakarta. The data were analyzed using a quantitative
approach. Structured questionnaires were provided to customers throughout Jakarta
metropolitan area. Reliability and validity were confirmed. The data is presented using
Structural Equation modelling (SEM) using the LISREL statistical software. The analysis of the
SEM path shows the estimation of the interconnectivity of the major constructs in the data. The
findings from this dataset show that retail store readiness: sanitized retail entrances, sanitized
retail counters and sanitized retail shelves, table and chairs, noncash payment methods, retail
social distancing as well as mask on and temperature checking had a statistically significant
effect on customer trust and satisfaction with COVID-19 readiness in retail stores. Furthermore,
the data reveals that customer trust can still be obtained even if the F&B retail is suffering from
pandemic by maintaining customer satisfaction.
Veronica - Personal Name
Harjanto Prabowo - Personal Name
Adler Haymans Manurung - Personal Name
Mohammad Hamsal - Personal Name
Harjanto Prabowo - Personal Name
Adler Haymans Manurung - Personal Name
Mohammad Hamsal - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
LOADING LIST...
LOADING LIST...