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Effect of Price on Service Quality That Determines Passenger Occupancy in Low Cost Carrier (LCC) Airlines (Case study of Citilink )
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Abstract. The presence of transportation is important to support the public need in traveling
from one place to another. One of the transportation that is quite popular is air
transportation. The air transportation industry, consisting of Low Cost Carriers to Full
Service Carriers airlines can be a choice for customers. One of the Low Cost Carrier (LCC)
based airlines that is growing rapidly in Indonesia is Citilink airline. The data used in this
study is primary data collected from a sample of Citilink service users by distributing
questionnaires to 100 respondents. This study used quantitative methods with path analysis
techniques. Data processing was performed using SPSS 26.0. The results of this study prove
that 1) Price has a significant effect on Service Quality,; 2) This study proves that Price does
not have a significant effect on Passenger Occupancy,; 3) This study proves that Service
Quality has a significant effect on Passenger Occupancy.
Erni Pratiwi Perwitasari - Personal Name
Haris Nur Halim - Personal Name
Fitri Oktafiani Ode - Personal Name
M.Arief Hernawan - Personal Name
Haris Nur Halim - Personal Name
Fitri Oktafiani Ode - Personal Name
M.Arief Hernawan - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
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