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<title><![CDATA[BRAND CREDIBILITY MEDIATED DECISION CONVENIENCE TO PURCHASE INTENTION ON GARUDA INDONESIA PASSENGERS DURING THE COVID-19 PANDEMIC]]></title>
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<name type="Personal Name" authority="">
<namePart>Octaviani Nur Khoriah Putri</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
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<name type="Personal Name" authority="">
<namePart>Nailfarida Salsabila Putri</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
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<name type="Personal Name" authority="">
<namePart>Edhie Budi Setiawan</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
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<name type="Personal Name" authority="">
<namePart>Yoanita Octora</namePart>
<role><roleTerm type="text">Primary Author</roleTerm></role>
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<place><placeTerm type="text"><![CDATA[Jakarta]]></placeTerm></place>
<publisher><![CDATA[ITL Trisakti]]></publisher>
<dateIssued><![CDATA[2020]]></dateIssued>
<issuance><![CDATA[monographic]]></issuance>
<edition><![CDATA[]]></edition>
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<languageTerm type="code"><![CDATA[en]]></languageTerm>
<languageTerm type="text"><![CDATA[English]]></languageTerm>
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<note>Abstract. The purpose of this research is to investigate passengers’ trust on Garuda Indonesia 
Airlines during the COVID-19 pandemic. It is caused by passengers hesitance to travel using air 
transport mode so that the Brand Credibility variable affects Purchase Intention mediated by the 
Decision Convenience. The research data were gathered by distributing a questionnaire to 100
Garuda Indonesia passengers. The hypotheses were tested using SPSS technique which then
continued with path analysis. The results of this research show that there is a positive and 
significant relationship between the brand credibility and the decision convenience, the decision 
convenience of the purchase intention and the brand credibility of the purchase intention that is 
mediated by the decision convenience. The brand credibility owned by Garuda Indonesia can 
provide a strong signal to the comfort and passengers’ trust against the quality owned by 
Garuda Indonesia to produce a purchase intention in the COVID-19 pandemic.
</note>
<subject authority=""><topic><![CDATA[purchase intention]]></topic></subject>
<subject authority=""><topic><![CDATA[decision convenience]]></topic></subject>
<subject authority=""><topic><![CDATA[brand credibility]]></topic></subject>
<classification><![CDATA[NONE]]></classification><identifier type="isbn"><![CDATA[26225778]]></identifier><location>
<physicalLocation><![CDATA[Repository Local Content Institut Transportasi dan Logistik TRISAKTI]]></physicalLocation>
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