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THE IMPACT OF PERCEIVED VALUES AND INFORMATION SHARING ACTIVITY TOWARDS PURCHASE INTENTION IN ONLINE TRAVEL AGENTS
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Abstract Virtual marketplace requires travel agents to give more efforts to increase potential
customer’s purchase intention, mainly by increasing customer’s perception of value for the
services offered. There is also information constantly revolving in the internet which may
strengthen or weaken these perceptions. In this research, we aim to explore the values
influencing someone’s motive to purchase transportation tickets collaborated with interpersonal
information gathering. This paper consists of perception into customer behavior and preference
towards online travel agent based on some variables. We carried out empirical study to examine
the hypothesis correlating to the research model using IBM SPSS for data analysis. The result
shows that the customers’ intent to book tickets via online travel agent is potentially relied on
perceived values and information sharing activity
Septhyuna Fajrin Patty - Personal Name
Yoniva Oktaviani - Personal Name
Muhammad Iqbal Firdaus - Personal Name
Reni Dian Octaviani - Personal Name
Yoniva Oktaviani - Personal Name
Muhammad Iqbal Firdaus - Personal Name
Reni Dian Octaviani - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
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