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ONLINE BASED TRANSPORTATION SERVICE ANALYSIS OF CUSTOMER SATISFACTION IN INDONESIA (STUDY CASE OF PT GOJEK INDONESIA)
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Abstract: In this globalization era, the role of ICT (Information and Communication
Technology) influences world development. The development of information technology that
has occurred has changed the pattern of people's lives. There are now many online-based
businesses that have taken advantage of the development of communication technology, PT.
Gojek Indonesia, which provides online transportation services. The presence of this Gojek
application provides convenience and practicality for its users. Besides, the combination of
transportation services is connected with internet facilities so that people can easily make
reservations and transactions, find out transportation costs based on the destination location and
identify the identity of the driver that they order to minimize the risks that may occur in terms of
security. It makes a breakthrough in the business world of transportation service provider. With
the use of innovative ICT (information and communication technology), it can benefit various
parties and it is expected to keep improving the system and to be able to continue creating
innovation so that it will help the community to have a more efficient and practical direction.
With using quantitative research approaches, this research which uses PT. Gojek Indonesia as
research object then gets a deep result of research on the development of communication in the
business world. The result of this study will provide an innovative concept in the application of
transportation services that can provide changes to people's lifestyles in this modern era.
Mohammad Rafqy Jamal Chair - Personal Name
Aisyah Maryam Effendi - Personal Name
Devi Marlita - Personal Name
Natalia Ayu Hapsari - Personal Name
Aisyah Maryam Effendi - Personal Name
Devi Marlita - Personal Name
Natalia Ayu Hapsari - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
Grostlog 2020
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