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BEHAVIORAL INTENTION TO TRAVEL OF YOUNG TOURIST BY RAILWAY TOWARD NEW NORMAL ERA
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This study aims to test a model of consumer intention to travel using the train in the context of new normal era, with a focus on young tourists using the theory of reasoned act (TRA). Electronic questionnaires were distributed using convenience sampling techniques and managed to collect 200 respondents with valid responses. Regression analysis was conducted to measure the strength of the relationship between independent variables attitude and subjective norm towards intention, there was also conducted a moderated regression analysis to measure the strength of the moderating variable, social media marketing. The results show that all hypotheses show significant and positive relationships and the results of social media marketing moderation reinforce the effect of attitude on intention
Ratu Yolanda Ayu - Personal Name
Aisyah Rahmawati - Personal Name
Muhammad Iqbal Firdaus - Personal Name
Erlina Rulia Fauzani - Personal Name
Aisyah Rahmawati - Personal Name
Muhammad Iqbal Firdaus - Personal Name
Erlina Rulia Fauzani - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
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