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THE EFFECT OF PRICE AND ACCESSIBILITY ON CONSUMER INTEREST IN USING SOEKARNO-HATTA AIRPORT TRAIN
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Abstract. The study aimed to apprehending whether the variables of price and accessibility had any effect on consumer interest in using Soekarno-Hatta Airport Train. This research is a quantitative research. The primary data were collected through questionnaires. The samples comprised of 154 respondents selected using random sampling technique. The data were processed using a statistical tool, SPSS. Based on the data processing result, the data showed that price did have significantly positive effect on consumer interest in using Soekarno-Hatta Airport Train and the effect of price and accessibility on consumer interest, simultaneously, was under strong correlation category.
Imelda Gresyta Br.N - Personal Name
Chintia Adelia - Personal Name
Indra Yuzal - Personal Name
Amrullah Ibnu Khaldun - Personal Name
Chintia Adelia - Personal Name
Indra Yuzal - Personal Name
Amrullah Ibnu Khaldun - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
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