Record Detail Back
THE FACTORS INFLUENCING CUSTOMER’S INTEREST IN USING E-COMMERCE SERVICES (STUDY CASE TAOBAO, CHINA)
- Share to:
Abstract: This study aims to understand and analyse the influence of price, delivery service, promotion, ease of use and brand image on customer’s interest in using e-commerce services. This study explains the results of the survey, which is managed for online Chinese TaoBao shopping service customers. The research methodology used a survey gathered from Chinese TaoBao users. This study derived the primary data from 100 respondents. The research was conducted simultaneously indicating that Price, Delivery Quality, Promotion, Ease of Use of Applications and Brand Image that have a significant impact on customer’s interest in the use of e-commerce services. Partial testing (T Test) shows that Service Delivery, Promotion and Brand Image significantly influence customer’s interest, but Price and Ease of use do not significantly affect the customer’s interest in using E-commerce services.
Hiskia Simarmata - Personal Name
Ivan Simarmata - Personal Name
Juliater Simarmata - Personal Name
Yulianti Keke - Personal Name
Ivan Simarmata - Personal Name
Juliater Simarmata - Personal Name
Yulianti Keke - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2020
Jakarta
GROSTLOG 2020
LOADING LIST...
LOADING LIST...