Aizky Audrey Denya Satria Primary Author Iren Dwi Lutfiana Primary Author Sri Handayani Primary Author Alit Sodikin Primary Author

Ever since the COVID-19 pandemic happened, it has impacted the aviation industry revenue intake due to its decreasing traffic levels. As the new normal system has already been applied, airport safety is also needed. This research is aimed to find out the impact of airport safety strategy towards customer trust at Soekarno-Hatta Airport with a total of 136 respondents. There are two variables in this research; the first one is the airport safety strategy as the independent variable and the second one is customer trust as the dependent variable. Simple linear regression analysis is used in this research with quantitative approach. The results show that there is an impact of airport safety strategy towards the customer trust and it can be proved using simple linear regression (Y = 16.804 + 0.793X). It means that for each increasing point of variable X, variable Y will increase as much as 0.793 and the constant in this equation is 16.804. The result of the simple correlation is 0.473. It is stated that the relation between airport safety strategy and customer trust is at the medium level. The determination coefficient test (R Square) is 0.223. This result means that the airport safety strategy has an impact of 22,3% on customer trust. The result of the hypothesis test is t count > t table or 2.635 > 1.656. The t count is bigger than t table, it means that there is a significant impact between the independent variable, variable X and variable Y.