Bagus Putra Wibowo Primary Author Saskia Olivia Primary Author Alit Sodikin Primary Author Rehani Fitrina Primary Author

This research aims at identifying the impact of management strategies and service quality on customer’s satisfaction through standardization. This survey was conducted using questionnaire from 100 passengers of Soekarno-Hatta Airport, the transportation services industry. The questionnaire was collected, and the data was analyzed using PLS-SEM. The results show the Integration of management strategies with standardization. In fact, standardization is very important to improve service quality; moreover, service quality has a higher impact on service quality. Customer’s satisfaction has a significant impact on standardization. The findings of this study improve the integrated framework for analyzing the role of standard management strategies and service quality to customer’s satisfaction