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Mantaining Halal Cold Chain lity Using Warehouse Temperature Stabity Using Iot To Increase halal Food Brand Equity


As the largest Moslem population in the world, Indonesia needs halal food security
guarantees. The availability of the abundant natural resources (animals and plants) make
Indonesia has a great opportunity to become a Controlled Halal Cold Chain Center from
upstream to downstream, especially during warehouse storage. However, Indonesia has
not paid special attention to the preservation of quality and halal in terms of temperature
stability for sensitive items to temperature changes. For that reason, logistics actors in
Indonesia are advised to utilize the Internet of Things (IoT) by using the cloud-based
system in handling halal cold chain to facilitate the tracking of goods, transparency, and
integrated with all related parties. If this is implemented, Indonesia will have the potency
to control the Halal Cold Chain at world level and encourage Indonesia to be ready to
become a World Halal Cold Chain Mecca with guaranteed quality and security. This
research was conducted by using the qualitative method because it can to indicates
clearly and deeply all the activities that have been done. The result shown indicates that
Indonesia may use my cargo platform as a tracking solution and travel history of IoTbased goods. We suggest that My Cargo platform to add temperature control feature
from upstream to downstream. The usage of this platform can increase the brand equity
of Halal Food to the customers
Devi Ratnasari
Taruna Senjoyo - Personal Name
Rizky Nur Fazri - Personal Name
Raden Didiet Rachmat Hidayat - Personal Name
Doddy Himawan - Personal Name
Devi Ratnasari - Personal Name
2622-5778
NONE
electronic file
English
ITL Trisakti
2018
Jakarta
Anvances in Transportation and Logistics Research
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