Record Detail Back
STRATEGI PELAKU USAHA DALAM MENGHADAPI KRISIS EKONOMI DI MASA PANDEMI COVID-19
- Share to:
ABSTRACT
The Covid-19 pandemic that is currently hitting the world, including Indonesia, has a huge impact
on all industrial sectors including business people who are running their business. Many business
people feel the impact of their efforts. The main informants of this research are micro, small and
medium entrepreneurs in the field of culinary service based on the creative economy. Buyers
have greatly decreased due to restrictions imposed by the government so that people remain
silent at home, this is one of the causes of their decreased sales turnover. The research method
used is qualitative analysis through literature review. The results of this study provide a variety of
strategies that can be done by business people, including selling E-commerce, doing digital
marketing, improving the quality of products and services, and establishing good relationships
with consumers. The results of this research can be carried out by business people considering
that there have been changes in circumstances that require business people to survive during the
current economic recession. Based on the results of a literature study, there are four survival
strategies for MSMEs, namely, 1) doing digital marketing marketing, 2) strengthening human
resources, 3) carrying out creative innovations and 4) improving services to consumers. With
these strategies, it is hoped that MSMEs in Indonesia can survive and survive the crisis conditions
caused by the Covid-19 pandemic.
Keyword: covid-19; business actors; survival strategy, economic recession
Sonya Sidjabat - Personal Name
NONE
electronic file
ITL Trisakti
Jakarta
LOADING LIST...
LOADING LIST...