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PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PENGUNJUNG BERKUNJUNG KE MUSEUM NASIONAL
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In the history of museums development, there have been changes the character of
changing the function of the museum which initially then developed and increased with
the function of preserving, preserving, presenting, or exhibiting, and finally, this function
increased. The purpose of this study were: a) to determine the effect of product quality on
visiting decisions to the National Museum, b) the influence of location on the visiting
decision to the National Museum. This research used multiple linear regression analysis
method and incidental sampling method get the respondents. The sampling criteria were
visitors who came only on Tuesday – Saturday. The study found that the higher the product
quality is, the visiting decision increases. It was explained that the product quality has a
significant effect on visiting decisions. The location also has a significant effect on
purchasing decisions. The better location of the museum is increasing the visitors decision.
The location also shows a significant influence on purchasing decisions.
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electronic file
Indonesia
2020
Jil.4 Terbitan 2
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