FACTORS THAT AFFECT USERS’ SATISFACTION OR TRANSJAKARTA BUS CORRIDOR 10 CONSUMERS IN JAKARTA

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FACTORS THAT AFFECT USERS’ SATISFACTION OR TRANSJAKARTA BUS CORRIDOR 10 CONSUMERS IN JAKARTA

TransJakarta is a transportation service in Jakarta that has been operating since January 15th 2004 with the hope of giving faster, comfortable, but also affordable service for the citizens of Jakarta. Researchers used SEM (Structural Equation Modeling) with the SmartPLS software, hence the affection of Service Quality and Customer Loyalty to Customer Satsifaction and on the other hand, the affection of Customer Loyalty to Service Quality can answer the three hypotheses.
Keywords: TransJakarta transportation service, SEM ((Structural Equation Modeling), Service Quality, Customer Loyalty, Customer Satisfaction

Statement of Responsibility

Author(s)

Sonya Sidjabat - Personal Name

Edition

Call Number

ISBN/ISSN

978-94-6252-449-1/23

Subject(s)

service quality
customer satisfaction
Customer Loyalty
TransJakarta transportation service
Structural Equation Modeling

Classification

NONE

Series Title

GMD

electronic file

Language

English

Publisher

Atlantis Press.

Publishing Year

2017

Publishing Place

Collation

Specific Detail Info

volume 147, Hlm.86-101

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