Sonya Sidjabat Primary Author

TransJakarta is a transportation service in Jakarta that has been operating since January 15th 2004 with the hope of giving faster, comfortable, but also affordable service for the citizens of Jakarta. Researchers used SEM (Structural Equation Modeling) with the SmartPLS software, hence the affection of Service Quality and Customer Loyalty to Customer Satsifaction and on the other hand, the affection of Customer Loyalty to Service Quality can answer the three hypotheses. Keywords: TransJakarta transportation service, SEM ((Structural Equation Modeling), Service Quality, Customer Loyalty, Customer Satisfaction