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The Factors Influencing Passengers’ Interest in Using Transportation Services
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This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers’ interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers’ interest.
Juliater Simarmata - Personal Name
Dian Artanti Arubusman - Personal Name
Yuliantini - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
Dian Artanti Arubusman - Personal Name
Yuliantini - Personal Name
Marthaleina Ruminda Sitorus - Personal Name
2217-8309
NONE
electronic file
English
TEM Journal
2019
Jakarta
Volume 8, Issue 3, Pages 945-950
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