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The Impact of Social Media Marketing Activities on Brand Equity and Customer Reaction of Garuda Indonesia's Airline
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Web-based social media is the fundamental target or customers to ensure that airline services are provided, the role of social media is very important for brand equity and customer response. The research aims to determine the impact of social media marketing activities and customer perception on Garuda Indonesia airlines. The method used is descriptive quantitative with multiple linear regression analysis. The sample is 100 Garuda Indonesia airline passengers with the CGKDPS route at Soekarno-Hatta Airport. The results show that social media and marketing equity influence customer response on Garuda Indonesia airlines.
Fitri Damaiansyah - Personal Name
Meriza Indah Putri - Personal Name
Aswanti Setyowati - Personal Name
Vica N. Harahap - Personal Name
Pintanugra Persaadanta - Personal Name
Meriza Indah Putri - Personal Name
Aswanti Setyowati - Personal Name
Vica N. Harahap - Personal Name
Pintanugra Persaadanta - Personal Name
digital
2622-5778
NONE
electronic file
English
ITL Trisakti
2018
Jakarta
Vol.1, November 2018, GROST
https://proceedings.itltrisakti.ac.id/
index.php/ATLR/article/view/101/108
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