THE AIRLINE CUSTOMER'S BUYING DECISION THROUGH ONLINE TRAVEL AGENT: A CASE STUDY OF THE PASSENGERS OF SCHEDULED DOMESTIC AIRLINES IN INDONESIA

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THE AIRLINE CUSTOMER'S BUYING DECISION THROUGH ONLINE TRAVEL AGENT: A CASE STUDY OF THE PASSENGERS OF SCHEDULED DOMESTIC AIRLINES IN INDONESIA

The rapid advancement of internet technology has helped business players. Today, Airline and Travel Agent Industries run their business using the internet and communication technology. The population in this research is all customers who buy airline tickets through online travel agents during the year of 2015. 426 people fill in the questionnaire and the data is collected through interview, questionnaire, and documentation study. The data is analyzed using multi-linear regression and path analysis. The results found are: simultaneously the variables of Price,

Statement of Responsibility

Author(s)

Juliater Simarmata - Personal Name
Yulianti Keke - Personal Name
Ferry Panjaitan - Personal Name

Edition

Call Number

ISBN/ISSN

23480386

Subject(s)

price
Easy Use
Shopping Enjoyment
Trust

Classification

NONE

Series Title

Volume IV Issue 3 March 2016

GMD

electronic file

Language

English

Publisher

ijecm.co.uk

Publishing Year

2016

Publishing Place

United Kingdom

Collation

Specific Detail Info

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