Juliater Simarmata Primary Author Yulianti Keke Additional Author Ferry Panjaitan Additional Author

The rapid advancement of internet technology has helped business players. Today, Airline and Travel Agent Industries run their business using the internet and communication technology. The population in this research is all customers who buy airline tickets through online travel agents during the year of 2015. 426 people fill in the questionnaire and the data is collected through interview, questionnaire, and documentation study. The data is analyzed using multi-linear regression and path analysis. The results found are: simultaneously the variables of Price,