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ENHANCING THE INTENTION OF LOW-COST AIRLINES’ PASSENGERS
This study aims to analyze the influence of Service Quality, Image and
Customer Satisfaction on the Behavioral Intention of Passengers . A number of
hypotheses are examined using a sample of Pasanngers of Low-cost Airlines in
Indonesia (Lion Air, Citilink and Sriwijaya Air). Using SPSS-AMOS, data
were collected from 425 passengers who travel from Soekarno-Hatta Airport,
Jakarta to four main Airports in Indonesia such as Kuala Namo Airport Medan,
Juanda Airport Surabaya, Ngurah Rai Bali, Hasanuddin Ujung Pandang. We
find that Service Quality, Image and Customer Statisfaction have positive
effects on Passengers behavioral intention.
Type of Paper: Empirical/Review
Juliater Simarmata - Personal Name
Ahmad Hamdi - Personal Name
Yuliantini Keke - Personal Name
Dinar Dewi Kania - Personal Name
Dian Artanti Arubusman - Personal Name
Ahmad Hamdi - Personal Name
Yuliantini Keke - Personal Name
Dinar Dewi Kania - Personal Name
Dian Artanti Arubusman - Personal Name
The 5th Global Advanced Research Conference on Man
2303 0003
NONE
electronic file
English
2018
Bangkok
The 5th Global Advanced Research Conference on Man
The 5th Global Advanced Research Conference on Management and Business Studies 2018
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