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The Influence of Destination and Transportation on Tourist Satisfaction and its Impact on the Loyalty of the Tourists Visiting the North Sumatera Lake Toba
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Abstract—The aim of this research is to examine and find out
the influence of destination, transportation and tourist
satisfaction on the loyalty of the tourists visiting Lake Toba both
partially and simultaneously. The population in this research is
all the tourists who visit Lake Toba in 2015, and the number of
samples set 10 X indicator (10 X 25) = 250. The data is collected
through interview, questionnaire, and documentation study; the
variables are studied using a 5-score likert scale. The
questionnaire is tested first using validity test and reliability test;
the data processing uses the IBM software SPSS statistic 23 and
it is analyzed using multiregression and path analysis.The results
found in the hypothetical test of this research are as follows:
partially and simultaneously, destination, transportation and
tourist satisfaction significantly influence the loyalty of the
tourists visiting Lake Toba. Tourist satisfaction is the variable
that mediates the relationship between destination variable and
transportation variable in the loyalty of the tourists visiting Lake
Toba.
Keywords—Tourist, Loyalty, Destination, Transportation.
Advances in Economics, Business and Management Res
NONE
electronic file
Atlantis Press
2017
Advances in Economics, Business and Management Res
1st International Conference on Tourism Gastronomy and Tourist Destination (ICTGTD 2016)
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