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Faktor-faktor yang Mendorong Wisatawan Menggunakan Transportasi Umum
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Bogor is popular for its tourist destinations among visitors. With the increasing number
of domestic tourist arrivals, especially from the surrounding areas and Bogor itself, the
availability of adequate public transportation is a must to support the tourism industry
in the city. However, tourists prefer to use private vehicles for a visit that contributes to
the increasingly severe traffic jams, especially in tourist destinations. This study aims
to identify the preferences of tourist groups of public transport users and find out what
factors drive them to use public transport in tourist areas. This study took place in Bogor
Botanical Gardens and collected questionnaires from 401 respondents, meanwhile
statistical analysis used was non-parametric chi-square test and confirmatory factor
analysis. The result shows demographic factors affect the preferences of the use of
public transportation, the difference in the level of satisfaction of tourists group of public
transport users (regular users, infrequent users, and low users) to public transportation
services in Bogor, and the similarity of main factors driving each group of tourists to use
public transportation to do tourist activities in Bogor.
Muhammad Iqbal Firdaus
2355-4721
NONE
electronic file
Indonesia
ITL Trisakti
2018
Jakarta
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