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THE BUSINESS STRATEGY OF SINGAPORE AIRLINES CARGO INDONESIA
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Abstract
The objectives are analyze on the external and internal factors in Singapore
Airlines Cargo Indonesia. The dynamic market of air cargo transportations,
encourage companies and all aspects in it to running the business profitably. Since
the competition year by year is being tougher companies should make a proper
strategy to compete in this competitive business. Therefore author make a research
about the business strategy of Singapore Airlines Cargo Indonesia to identify. In
the result of SWOT analysis. The respondent were Supervisors and Managers
Cargo in Singapore Airlines Cargo Indonesia. Singapore Airlines Cargo
Indonesia’s position is in the quadrant I in SWOT 4-K diagram indicates in the
grow and build cell suggested to make a intensive strategies to help it grow and in
IE matrix shows Singapore Airlines Cargo Indonesia in the cell I with the score of
internal factors 2,785 and external factors is 3,22 defined as company is in a very
good position. Suggested to implement intensive strategies to maximize the
strength and take the opportunities. The benefits for Singapore Airlines Cargo as
the input as the matter of strategy performance in challenging market today.
Prasadja Ricardianto - Personal Name
Erick Eka Pratama - Personal Name
Endang Sugiharti - Personal Name
Erick Eka Pratama - Personal Name
Endang Sugiharti - Personal Name
978 620 2 06819 2
NONE
electronic file
English
LAP Lambert Aademic Pubishing
2018
Mauritius
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