Prasadja Ricardianto Primary Author Erick Eka Pratama Primary Author Endang Sugiharti Primary Author

Abstract The objectives are analyze on the external and internal factors in Singapore Airlines Cargo Indonesia. The dynamic market of air cargo transportations, encourage companies and all aspects in it to running the business profitably. Since the competition year by year is being tougher companies should make a proper strategy to compete in this competitive business. Therefore author make a research about the business strategy of Singapore Airlines Cargo Indonesia to identify. In the result of SWOT analysis. The respondent were Supervisors and Managers Cargo in Singapore Airlines Cargo Indonesia. Singapore Airlines Cargo Indonesia’s position is in the quadrant I in SWOT 4-K diagram indicates in the grow and build cell suggested to make a intensive strategies to help it grow and in IE matrix shows Singapore Airlines Cargo Indonesia in the cell I with the score of internal factors 2,785 and external factors is 3,22 defined as company is in a very good position. Suggested to implement intensive strategies to maximize the strength and take the opportunities. The benefits for Singapore Airlines Cargo as the input as the matter of strategy performance in challenging market today.