Prasadja Ricardianto Primary Author Rika Maya Sari Primary Author Ade Abdullah Suryobowono Primary Author Lis Lesmini Primary Author Lilik Suryaningsih Primary Author Kusnadi Primary Author

This study aims to examine the ticket Price and ship performance variables that affect the company image at the executive dock of Merak Banten Port in Indonesia, which is mediated by passenger satisfaction. Some of the problems encountered include the performance of the ships operating at the executive dock, which still does not meet the services expected by passengers. This study uses a questionnaire with a sample of 397 passengers on four ferry passenger ships. This study uses Structural Equation Modelling with the application of Smart PLS 3. In a separate case, a study based on the results of hypothetical testing; there are differences in the research methods, dimensions and indicators used. The results of this study indicate that ticket Price, ship performance and passenger satisfaction have a positive and significant influence on the company image at the executive dock of Merak Banten port, Indonesia.