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The Impact of Social Media and Testimony on Selecting the Tourism Destination
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Abstract
Increasing technology is characterized by widespread internet use on all business lines. The
internet as a new technology becomes a form of network that can combine communication
and various functions, such as providing information to product or brand development.
Online business transactions are one of the choices for business people to market their
newest products and with the increasingly sophisticated information technology increasing
business competition among business people. In the world of tourism is also very visible
with the emergence of tour and travel companies that are increasing and this has become one
of the things that are very interesting to study. Internet is also alleged to have an important
role for the community in choosing the tourism location to be addressed. Tour and travel
companies also take advantage of this opportunity to communicate their services through
social media such as Blog, Facebook, Twitter, Instagram, and others. The purpose of this
study is to determine the impact of social media and testimony on selecting the tourism
destinations. The scope of this research is social media and testimonials, as well as the
selecting the tourism destinations. The population used in this study are tourists who have
already booked via the internet and social media. Of the total population, the sample needs
are calculated using the Slovin formula (2003: 146), the data is analyzed using LISREL, data
obtained from 181 tourists who have toured Indonesia. Based on the conceptual framework
and research hypotheses, this research will look at social media, testimonials on the selection
of tourist destinations. Exogenous variables consist of: Social Media and Testimonials. The
endogenous variable is Selection Decision. We find that Social Media and Testimonials have
positive effect on Selecting the Tourism Destination.
Yulianti Keke
Yulianti Keke - Personal Name
Proceeding : “e International Conference on Educa
2657-1889
NONE
Proceeding : “e International Conference on Education, Management, Humanity, Social, Politics, Economics, Science and Technology, Law and Health”
electronic file
Persaudaraan Dosen Republik Indonesia (PDRI)
2019
Jakarta
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