Resky Amelia Sari Additional Author Haryono Primary Author

PT. Eastrans Maritime is a company engaged in the field of cargo shipping services, cargo both export and import cargo, based in Singapore. The problem in this paper is how to improve sales strategies export cargo route Jakarta - Singapore at PT. Jakarta Maritime Eastrans 2012. The purpose of this study was to determine the internal strategic factors (strengths and threats) and to determine the strategic factors external (opportunities and threats) and to learn how to improve sales strategies export cargo route from Jakarta to Singapore on PT. Jakarta Maritime Eastrans 2012. The analysis used is SWOT analysis. Based on the SWOT analysis known that PT. Eastrans Maritime is in quadrant I (1.18: 1.08), namely quadrants describe the general strategy developed is aggressive. then based on IE Matrix (Internal-External) is in position quadrant II (Growth). With the results of the SWOT analysis will be made and determined strategy to increase sales in the market to obtain, through strategy formulation, strategy implementation and marketing process. Marketing strategies that can be undertaken by the company, the market penetration strategy, product development, improving quality of care. Furthermore, the marketing process is done is to segment and determine the position and condition of the market. Then do the marketing mix jasa.Dengan process was undertaken to formulate a strategy to increase sales of export cargo.